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Sarah Morton

Abertay University

 

PhD Candidate

Sarah Morton is a second year Ph.D at the University of Abertay in Dundee.  Sarah has an academic and professional background in design, fashion, branding, lifestyle trends and printmaking.  Her research focuses on how design strategy could be implemented within the adventure sports industry in rural Scotland.  She hopes to demonstrate how using design and knowledge exchange within this industry might address female underrepresentation and encourage the growth of a community of practice.

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CONTACT

sarah@designinaction.com
design innovation pedagogies SMEs Design Interaction business HR Food Sector Design Research Social Metrics Rural e-learning space appropriation Gamification Digital student engagement Technology Design support Internet of things Public Policy artists design thinking sustainability social innovation Design Promotion Knowledge exchange Workbased learning Culture social design Storytelling physiology group tacit knowledge temporary spaces Concept Development innovation creativity intellectual property Wellbeing data 3D printing service design ICT Communications Operations Sport Creative Mobile Development Finance economics practice-led learning Professional Practice Industry value Participation Physical and Digital Environment Entrepreneurship meaning creation creative industries Food Co-Creation Bitcoin cryptocurrencies Administration Online learning environment Communities of Practice Marketing communities Design Management failure creative potential collaboration

Publications

2014: Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Paper presented at 8th International Conference on Design Principles and Practices. Jan 16-18 2014, Vancouver Canada.

More information on Design in Action authors: Sarah Morton

: Considering how design could be used to address underrepresentation of female adventure sport participants in rural Scotland

Design Principles and Practices International Journal.

More information on Design in Action authors: Sarah Morton

: Growing a Community of Practice in Rural Scotland.

Design Principles and Practices International Journal.

More information on Design in Action authors: Sarah Morton

2014: What’s Your Grade: Towards using design to identify participant skill level within the adventure sport industry in rural Scotland

2014 International Adventure Conference, Nov 24-26, 2014. Sogndal, Norway. Subsession 6.1 Outdoor Learning.

More information on Design in Action authors: Sarah Morton

 

Entrepreneurship Industry design innovation Rural Participation Creative Design Research Bitcoin practice-led e-learning Wellbeing Physical and Digital Environment Design Management intellectual property Food Sector Design 3D printing Concept Development Marketing service design design thinking social innovation Food failure cryptocurrencies creativity value collaboration communities Social Metrics Co-Creation Design support Administration data space appropriation business pedagogies Professional Practice physiology Workbased learning Interaction sustainability creative industries Culture HR Storytelling group tacit knowledge Design Promotion Sport economics meaning creation Communications social design artists Technology Online learning Mobile Development environment Knowledge exchange innovation student engagement Digital Communities of Practice learning Finance SMEs creative potential temporary spaces Gamification Operations Internet of things ICT Public Policy