VIDEO: Kerrin Lumsden – DIAGEO

Kerrin Lumsden is Design Manager for Reserve Brands at Diageo and is an experienced marketing & design manager, who trained in Industrial Design at Edinburgh Napier University. Since graduating in 1993, he has worked in various design and marketing roles in the UK, Germany and Australia. Having spent around 10 years working in leading London design agencies on packaging, products and interiors, Kerrin joined Glenmorangie where he first fell in love with whisky.  After a couple of years the business was bought by LVMH and a fast track induction into the world of luxury brands followed. Kerrin was responsible for the new packaging and branding across the whole range as the business sought to establish itself as a luxury malt whisky that would sit proudly in the Moet Hennessy portfolio. Kerrin joined Diageo in 2008 working as a Design Manager on global brands including Johnnie Walker, Smirnoff and Baileys. He applies his design thinking to inspire brands to connect emotionally with consumers. He has been responsible for recent collaborations between Johnnie Walker Blue label and Porsche Design, then this year’s Alfred Dunhill limited edition, as well as co-leading the re-birth of Mortlach Single Malt Whisky.

Watch his presentation at the Design Summit 2014…