VIDEO: Design Summit 2014

What can design do to help transform your business performance? How can design spark innovation in your people and interest from your customers? What assistance is available if you are working with design for the first time? What can design do for Scotland, our economy and all of our futures?

The inaugural Scottish Design Summit focused on the huge potential in Scotland of a future design-led economy. This meeting of businesses, design-curious, international and domestic, small and vast, with policy makers, academics and design professionals showing that putting design at the heart of business can transform performance and results.

Design isn’t what happens to sell the product. Design isn’t the labelling and the fancy pictures. Design is how the product started and why it works. Successful companies of the future will be those that embrace design earlier in their development process. In short, design can help the Scottish economy achieve a new drive and focus. Join us to learn about the next stage in Scotland’s economic development and the next big thing for your business.

Watch the video to find out more about the Design Summit 2014