RESULTS

Research

2014: Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Paper presented at 8th International Conference on Design Principles and Practices. Jan 16-18 2014, Vancouver Canada.

More information on Design in Action authors: Sarah Morton

practice-led collaboration Interaction service design temporary spaces SMEs Digital Participation Workbased learning Bitcoin creative industries group tacit knowledge intellectual property Design learning Entrepreneurship pedagogies Internet of things Design Research environment ICT Concept Development Rural Gamification e-learning Professional Practice Communities of Practice Food Sector Administration sustainability Technology Food 3D printing Mobile Development social design business Design Promotion value Creative cryptocurrencies Culture Operations failure Co-Creation Public Policy Finance Physical and Digital Environment Industry artists HR creativity design innovation physiology Wellbeing social innovation communities Online learning design thinking Design Management economics Knowledge exchange Design support data creative potential Marketing space appropriation meaning creation Social Metrics student engagement Storytelling Sport Communications innovation