Sarah Morton

Abertay University

 

PhD Candidate

Sarah Morton is a second year Ph.D at the University of Abertay in Dundee.  Sarah has an academic and professional background in design, fashion, branding, lifestyle trends and printmaking.  Her research focuses on how design strategy could be implemented within the adventure sports industry in rural Scotland.  She hopes to demonstrate how using design and knowledge exchange within this industry might address female underrepresentation and encourage the growth of a community of practice.

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Publications

2014: Brand Building in Rural Scotland: Using a Design-led, Knowledge Exchange Approach to Holistically Grow a Community of Practice within the Adventure Sports Industry

Paper presented at 8th International Conference on Design Principles and Practices. Jan 16-18 2014, Vancouver Canada.

More information on Design in Action authors: Sarah Morton

: Considering how design could be used to address underrepresentation of female adventure sport participants in rural Scotland

Design Principles and Practices International Journal.

More information on Design in Action authors: Sarah Morton

: Growing a Community of Practice in Rural Scotland.

Design Principles and Practices International Journal.

More information on Design in Action authors: Sarah Morton

2014 International Adventure Conference, Nov 24-26, 2014. Sogndal, Norway. Subsession 6.1 Outdoor Learning.

More information on Design in Action authors: Sarah Morton