DiA Prize for Commercial Potential Winners 2015

30 October 2015

Now into its third year, our annual DiA Prize for Commercial Potential was awarded to five exceptional graduates from our partner institutions over the summer months; Abertay University, Grays School of Art, Edinburgh College of Art, Glasgow School of Art and Duncan of Jordanstone College of Art & Design (DJCAD) at the University of Dundee.

The £500 awards, supported by Creative Scotland, are given out to final-year design students whose projects have the most commercial potential as a way to highlight the economic impact of good design as well as supporting up and coming talent and future creative entrepreneurs.

Michael Marra, Design in Action Deputy Director, said: ‘Every year we’re impressed with the incredibly high standard of work we see from the finalists and 2015 was no exception. It’s clear that graduates are thinking more and more about commercialising their skills and products and, in doing so, they’re leaving university with both creative and business nous; transferable skills which can really help them shine in the job market.’

Read below for more information on our 2015 winners.


Our first prizewinner this year was Game Design and Production Management graduate Jamie K King with his first-person, atmospheric and psychological horror game ‘Last Solus’. Created as part of his honours year as an exploration of atmosphere in 3D environments, Jamie designed and programmed the game as well as modelling and texturing all of its assets.

A full play through of the game can be seen below: –


Next up was Deborah Pow, a First Class Illustration graduate from Duncan of Jordanstone, for her Oakham Colouring Book, filled with exciting activities for children and inspired by an English learning summer school based in Oakham in the East Midlands.



Deborah and DiA Deputy Director, Michael Marra


This year’s Edinburgh College of Art winner was Product Design student James Ciclitira for his android application ‘Sidekicks’.

Sidekicks orig

Speaking about the project, James said:

Education is a right not a privilege, every child deserves an equal opportunity. The goal was to create low cost, fun and interactive assistive technology for children. It can be divided into three categories; the speller, the reader and the writer. All are simple tools designed to help support a child with learning difficulties such as dyslexia. It uses open source software to lower the cost of assistive technology for dyslexic children, making these essential educational tools accessible whilst providing a child-friendly interactive interface.’


Gray’s School of Art winner was Natalie Wood who graduated with a First Class Honours in Three-Dimensional Design (Ceramics and Glass). She won for her contemporary tableware line Detsu (‘De’ from the Dutch word for ‘the’ and ‘tsu’ from the Japanese word ‘genjitsu’ meaning ‘real) which was inspired by the construction of pattern through primitive shapes.



Our final winner of the year was Glasgow School of Art Product Design graduate Amber Jones and her app Venture. 

Speaking about the project, Amber said:

‘We live in a society where dogs have become one of the family, where their health and well-being is just as important as our own. A happy dog is one who is kept mentally stimulated; continuous walks around the block are not fulfiling enough, dogs need new smells, environments and socialisation. Venture strengthens the bond between dog and owner, encouraging new and exciting journeys while educating owners on the needs of their dogs through a wearable tag and digital app.’


Congratulations to all of our winners!