AWARD: PRIZE FOR COMMERCIAL POTENTIAL

17 June 2013

As part of Design in Action’s remit to promote design to the wider community there has been various awards handed out to some of Scotland’s most talented design students from our partner universities.

DJCAD, University of Dundee

#1 Katy Birchall – WINSTON

email: katybirchall@hotmail.com

website: www.katybirchall.weebly.com

twitter – @WinstonClothing

“I am simply overwhelmed by such a positive response to my work and this award is just the icing on the cake. I can’t wait to take the show down to London for New Designers in June after all the incredible feedback I’ve had so far. I feel very privileged to have been accepted and would like to thank the design in action team, and also my tutors, family and friends for all the support they have given throughout my time at DJCAD.”

Katy Birchall, age 22, born in Edinburgh is the creator of Winston; A beautifully innovative range of era inspired Scottish knitwear designed for the UK market. Winston embodies the desire to embrace and appreciate classic design whilst remaining current and appropriate to the modern fashion industry.

Winston’s debut collection comprises a series of knitted twin sets inspired by the 1950’s, seeing a timeless classic updated and made wearable for today’s discerning consumer. Informed development of juxtaposing colours, compositional patterns and advanced stitch techniques has allowed this time-honoured garment set to be creatively re-established. Meticulously knitting quality merino wool and soft Scottish lambs’ wool in selected stitches creates a weight and handle of fabric that is luxurious yet accessible. Combining quality yarns with era inspired design results in a

desirable range of contemporary women’s knitwear. The label sits comfortably in the current UK market yet offers up something fresh to the pass, providing consumers with that something other.

With a strong foundation of research and steadily refined development Winston’s debut collection has made it possible for creator, Katy Birchall, to design a well rounded fashion collection from beginning to end. Gaining invaluable insight and an initial understanding of the modern UK fashion industry this endeavour provides an effective launch pad, offering up something fresh to this competitive and exciting sector.