Wellbeing Chiasma 2013

26 - 28 February 2013

The aim of the Chiasma was to develop new ideas for the Wellbeing sector, specifically Type 2 Diabetes. As part of the Chiasma process participants would form teams, who would then be expected to pitch their solutions to a panel to gain feedback and evolve their idea towards a final pitch that would enable the resultant IP to be captured and the idea considered for investment. The call attracted 28 applications and 20 were selected for this Chiasma – there was 100% atendance.

Diabetes is a serious chronic condition caused by insufficient production of the hormone insulin or a lack of responsiveness to insulin.  3.8 million people in the UK have diabetes whilst it is estimated that a further one million people remain undiagnosed. Diabetes accounts for 9% of all National Health Service (NHS) expenditure; approximately £13.75 billion. Innovative solutions that address challenges in the areas of: living, eating, treating, learning, would be of great benefit…’

Citizen M in Glasgow was chosen as a venue, and as such, attracted the target tribe of designers/creatives along with participants from business and academics thus exemplifying the core principle of DiA through a networked approach to interdisciplinary collaborations.

Brian Cox delivered a passionate presentation on living with Type 2 Diabetes, which set the tone of the three day residential workshop. The workshop process was based on interdisciplinary tasks and involved groups of participants working together sequentially in order that the majority of participants worked with everyone there. A person-centred design process informed the development of the tasks and included: insight mapping; developing persona’s, motivations and ideas generation. An ideas market approach then facilitated the participants into five teams.

Naveed Sattar, an expert clinician in Type 2 Diabetes opened the second day informing and educating participants on the context of Type 2 Diabetes and lifestyle implications. The teams then continued working in five groups to develop their ideas and feedback sessions were arranged with the DiA researchers and resident facilitators towards the teams refining their final pitches. The final pitches were then delivered to an expert panel who gave positive feedback and advised on next steps.

Expressions of Interest were invited from the teams who were interested in taking their ideas to the next stage to be considered for up to £20,000 funding. Subsequent to presentations and plans being validated by the DiA team three investments have been awards in the areas of eating; living and monitoring.

DiA as a research project will now task individual researchers to follow and create case studies from the successful teams.

Details On The Call For Participation:

Type 2 diabetes affects over 3.8 million people in the UK whilst a further 1,000,000 are estimated to remain undiagnosed. £13.75bn is spent on people living with type 2 diabetes and this is only set to rise if care levels aren’t improved in both medical centres and at home. Individuals with type 2 diabetes can effectively self manage their condition to significantly reduce complications and improve their wellbeing.

Education combined with support from medical professionals has been found to help people cope with type 2 diabetes.  On average, diabetics will see a professional in the field for only 3 hours a year so how they care for themselves during the remaining 8,757 hours becomes vital in the prevention of complications.

Innovative solutions that address the following challenges would be of great benefit:

  • Shopping: Many people buy inappropriate food for their health, both in terms of weight management and ‘sugar’ control.  What can be done to improve the food choices when they shop?
  • Cooking: The cooking of vegetables is generally thought to be one of the healthiest foods to eat. What can be designed to make the cooking of vegetables easier, more attractive and more fashionable?
  • Monitoring Weight Loss: Encouragement to lose weight is best done slowly.  People who regularly weigh themselves often become discouraged because the changes are so slow.  What new techniques could be used to help them know that they are making the right choices of lifestyle to lose weight?
  • Compliance: Research studies show that people with type 2 diabetes often forget or choose not to take their medication.  What can be done to try and help patients take their tablets more reliably?
  • Self-care: There is an increasing focus on the individual being at the centre of care, with an increase in self-care initiatives. What would encourage them to enhance their self-care?


This Chiasma is now closed. If you have any questions related to this Chiasma, please contact us.