Design in Action have established interactive innovation events, called Chiasma, to engage with business opportunities identified through the university research base. Industry, designers and academics will work together to build new thinking around complex problems (pre-identified by both industry and researchers).The generated Chiasma ideas will therefore be embedded into this context providing transformative market-ready solutions. IP generated from this process will be offered through a commercial agreement, initially to Chiasma participants, against a business plan for its commercialisation. Funding of up to £20,000 per project will be available to develop the solutions into a near-to-market product.
The Design in Action project ended in December 2016. Read the Final Report for more information.
