£20k INNOVATION EVENT: ‘THE CANNY CONSUMER’
Date: 5pm, Wed 30th April 2014 – 5pm, Fri 2nd May 2014
Location/Accommodation: Double Tree Hilton, Dundee, DD2 5JT
Cost: 2.5 days committed engagement (food / accommodation provided)
Closing date for applications: 4pm, Monday 17th March 2014
The food sector is undergoing significant change in the face of great challenges. Consumers are increasingly aware of the impacts their food choices are having on their health, social life and budget. Recent rises in the cost of food are leading to behavioural change. Families want their incomes to stretch further, so they are looking at how they can achieve this whilst still providing their families and friends with a diet rich in choice and taste. The impact on this change in food consumption provides a real business opportunity, giving considerable value to secure food chains, reduction in food waste and ensuring that every element in the food process is considered by this pressing need.
This residential event of two and a half days will focus on the changing environment of food production, retail and consumption, exploring how best to reconcile consumer needs with a viable business option. Chiasma will provide an opportunity for food producers, businesses and retailers to converge with designers and academics to identify and create potential solutions in this new food era.
Design in Action has allocated up to £20,000 (per idea) and a range of support services to prototype ideas arising from the Chiasma process. See the ‘Business Opportunity’ section of the Call for Participants/Terms of Engagement document for more details.